Should I create a YouTube Channel or a training course?

Wondering, “Should I create a YouTube Channel or a training course?”

---

 

.

Great question!

I’ve done both, and I highly recommend my clients do the same.

Here’s how I decide which of the two I will create at any given time:

1. if I want to create a WHAT TO DO video (to answer a question, for example), I put the video on YouTube so it can act as a 24/7 marketing video
2. if I want to create a HOW TO video with step-by-step tutorials, I use these for a free or paid training course online.

When to use a YouTube Channel

I can reach a very wide potential audience by putting the WHAT TO DO videos on the YouTube Channel (my 24 hour “tv” advertising hub).

The videos can be viewed – for free – non-stop, forever, or until I choose to delete them at some point in the very-far-away future.

This means I can offer great “answers” to questions I receive about a product or service and post them on your Channel.

Each video becomes a mini TV advertisement which can be found by people searching for answers to their questions or problems.

I can also create “list” of videos on YouTube to help with binge-watching  my helpful videos – win-win.

When to use Training Courses

If a viewer wants more in-depth answers and needs a step-by-step tutorials, these types of videos can be found within a video Training Course.

Training courses can be hosted on:

• Teachable
• Skillshare
• Udemy
• or other training course platforms.

As well as more in-depth training, an online course often provides additional valuable content like PDFs, Check Lists, Cheat Sheets, Slideshows, Audio files like a Podcast, etc.

Do I recommend Udemy?

I used to use Udemy but moved away a few years ago because I had no control over the Recommended Retail Price (Udemy can put any course “on sale” whenever it likes for any price).

I found that hard to get used to for the types of courses I had uploaded, so I moved my training courses to other platforms.

Got questions about “Should I create a YouTube Channel or a training course?”

Let me know if you have any questions, I’d love to help you work out the best way to use your videos.

PS — feel free to contact me in any of these ways:

1. by sending an email
2. by posting on Facebook
3. by commenting on YouTube
4. by phone me in Australia on 0408-801-808

 

Teena

TeenaHughesOnline.com