Client Testimonials are one of the best things to boost your business online — but many businesses don’t know (a) how to ask for one or (b) what to do with one.
When I was approached a few days ago to give some tips on the best way to use Client video testimonials, I came up with the following step …
21 Tips for Video SEO on a Client Testimonial to boost your Business
PREPARING THE VIDEO
- ask client for video testimonial, 1-2 mins max in length
- get client to sign a Disclaimer or send one via email to ensure you have the legal right to use their Testimonial in your marketing efforts — online AND offline
- add video to video editing software
- add your branding to appear throughout entire length of video (e.g. lower third)
- add a Text Intro with client’s name, and possibly the product/service provided to them
- optional — insert your business Intro video clip after client introduces themselves
- compulsory — add your business closing Call To Action at end of video; when someone watches this video, WHAT do you want them to DO? Call, email, visit your product page
- optional — add image/s or video clip of product/service within the video if appropriate
UNDERSTANDING SEO
- The Youtube Description: watch this video — OR — read the infographic for 9 Tips for the Best Youtube Description https://teenahughesonline.com/
9-tips-for-the-best-youtube- description.html - Understanding On-Page and Off-Page SEO — https://teenahughesonline.com/
on-page-and-off-page-seo-what- is-that.html
VIDEO SEO
- save video name using keyword phrase (e.g. keyword-phase-goes-here.mov .mp4 etc)
- use keyword phrase in Title on Youtube upload page
- use keyword phrase in Youtube Description several times where appropriate
- use keyword phrase in Youtube tags
- use keyword phrase in Youtube transcript
- use keyword phrase in Youtube captions
- create one page or blog post for each Testimonial video on website
- point Youtube video back to the page
- add Youtube video on the page
- add Youtube transcript on the page
- add Youtube link to the page
- add video to Youtube playlist
- go back and read the infographic for 9 Tips for the Best Youtube Description and make sure you do them all.
There are more than 21 tips here, and I will no doubt keep adding more over time, but this list is enough to get you started.
Have YOU received any video testimonials from happy clients? Feel free to share them and post me a message :-)