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Social Media is part of almost everyone’s daily life now in 2018, but there’s a little secret that a lot of business and website owners need to hear.
Having a Mailing List continues to be at the top of the list of the best ways to build a relationship with followers and customers.
Social Media definitely plays a part, but the business owner doesn’t get a copy of the email names of the people who follow them on social media:
- no Twitter emails
- no Instagram emails
- no Pinterest emails
- no Youtube emails
- etc etc.
This means that the business owner is at the mercy of those social media sites — those sites want you to stay and play on their websites, but they don’t want you to take your followers (who are in fact THEIR clients) away from their site.
There IS a solution :-)
On your social sites, share your new free videos, PDFs, webinar etc — by providing a link to your website to grab your freebie, and to get your followers onto your mailing list.
This is a win-win for you and your followers.
Why is this so fantastic?
- Once you have their email name, you can communicate with them straight into their inbox.
- If you post a special offer on a social media site, it appears for a few seconds in a stream of other posts or images, and unless your potential customer is sitting in front of EACH social media site 24/7, the chances of them seeing your post is minimal.
- Emailing them has a 95% greater chance of being seen, no matter what the time is.
Do yourself a favour, sign up for a mailing list today, and start building email relationships with your followers so you can let them be the first to know about your Early Bird specials, private customer sales, etc.
- Stay tuned for the rest of the “50 Quick & Easy Website Tips”!
- Visit the first one on Facebook >>
Let me know if you try this and how you get on! I’d love to hear your results.
Cheers
Teena
Resources mentioned:
- this is the Mailing List I have used for many years >>
- this Web Tip is from my Book, “50 Quick & Easy Website Tips” (on Amazon)
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