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How To Create Video Content For Youtube – Using Questions and Answers
I love using questions and answers to create videos — for myself, my students and my clients.
From the moment someone decides to sell their knowledge, products or services, they are asked questions — MANY questions, all about whatever they plan to do, and how they plan to do it.
These questions ARE GOLD and should be added to the website a.s.a.p., accompanied by a video for each question.
“This technique is so simple yet so powerful — I can’t believe everyone isn’t doing this!”
Teena Hughes
Simplest Video Marketing Technique for Website & Business Owners
Video Transcript:
Hi, this is Teena Hughes. Today’s question about content and video marketing is a good one. Matt wrote, “Teena, my client is hard to pin down to get content. He wants to promote his business with video but isn’t giving me anything to work with. Got Any suggestions?”
Matt, this is a terrific question and yes, I do have some suggestions, so let’s see what I can come up with for you. I totally understand this situation because I’ve seen it myself and I do have suggestions on how to handle it. There are two parts to this and the first one is the client can’t come up with or think of any content, so he’s probably pretty stressed.
And number two, the client really doesn’t have time to do this and is probably already feeling overwhelmed by his business and the need to increase his revenue, so he’s feeling pressured.
A true story about one of my Clients
Perhaps I can best explain how to proceed by telling you how I helped a client with the same type of situation.
I removed the client’s pressure by doing two simple things.
- Number one, I came up with a list of potential topics for his videos.
- Number two, I made sure he didn’t have to write a word, send an email or do anything which felt time consuming to him.
So let’s talk about coming up with a list of potential topics for the videos.
If you’re the one making the videos for your client or if you’re the business owner who knows they need content, I’d like you to take a step back and think about these points, whether you’re the video maker or the client.
The thought of creating content can be totally overwhelming
If you understand what content means, it can feel overwhelming just thinking about it. Content can be anything from a blog post to Pinterest, to Facebook, to Twitter, to Instagram, all of those things. It’s a ton of social media, so that’s content so that bits and pieces about you out there on the Internet.
Help your client feel in control and spend only one hour in the first meeting
Next point is if you have to write down the ideas for content, finding the time to do so may create even more pressure. So what did I do? I asked to meet with my client for just an hour.
- I explained we were going to chat about his business and I’d ask him some questions and record his answers by using my smartphone’s video.
- I also explained that this was just to show him one way we could proceed to take the pressure off him.
- I also told my client that by recording the questions and answers as videos, it helped me to get a better understanding of his business so we may not ever use the recordings, but it would be a win win for both of us.
He was pretty happy with that and said “Yes!”, he could schedule a one hour appointment.
So straight away he’s done the most important thing required. He made the time to talk about his business with someone who can help him.
My One-Hour Video Marketing Strategy Meeting
Right, the one hour meeting proceeded as follows. When we met, I got my iphone out and briefly explained how I can make little videos and record us talking. I asked him a few questions about his business things which were of interest to me and I recorded my voice with the camera aimed at the client. I told him I would press Record, but there was no pressure on him to look beautiful (he liked that) or to be photogenic. He liked that even better.
I told my client I would just take one ten-second video to make sure the light and sound were good enough to proceed, and he said that was fine. We both looked at the short video replay and agreed it looked and sounded pretty good.
Now it was my turn to start the friendly chatting.
He started to answer my questions and I’d record him on video and then I would ask a question based on his response. I then stopped the video and asked him if he had any more info about that question. If he did, I’d start recording again and ask another question. We did this for just under an hour and at the end of it I had recorded enough short question and answer video clips to turn into at least 10 little videos.
The key with this is to take short videos so the client doesn’t feel like they’re not allowed to make mistakes or stumble over words. Here’s a tip for you. Tell him or her if they make a mistake, just make a noise three times with their mouth. They could even whistle or clap their hands three times. Then repeat the phrase correctly this time and keep going. This helps me find the booboo and edit it out later in the video file.
Now, the easy bit of this is that the questions evolved based on his answers and my interest, so he needed to explain to me as though I knew nothing about his business, which worked out well.
Examples of short video questions
Turning Short Videos into powerful mini-adverts
When the hour was almost up, I thanked him for his time and asked him whether he trusted me to make a few demo videos from our meeting and see what he thought of them. He agreed and then said the magic words. “Is that all I have to do? No writing, no social media?”, and I confirmed he didn’t need to do anything else. His grin set at all. And so the secret is I have found through trial and error that it’s easy to get business owners to talk about their business if they’re passionate about it. Recording them on video in a casual setting, over a coffee, etc makes it more relaxed.
No recording studio, no guy holding a boom, no bright lights, just two people chatting, one asking questions and answering honestly and with passion. The result is that when I got back to my office, I made two videos. I added an intro and outro to each of them, had some text appear strategically on the video, had his name and business name as a lower third and uploaded them where they could only be accessed by a password. I rang my client and asked if he could check his emails and click the link I had sent him. I gave him the password and asked him to watch the video while I was on the phone and to give me his honest opinion. Well, he was blown away. Instead of focusing on what he looked or sounded like, he was impressed by the simplicity of the video and the quality of the branding, the texts, etc, which appeared at the right moments.
Each video was only about one point five minutes long. After he’d watched both of them, I asked if he’d be happy for this type of video to be shared online to answer the questions many potential clients might have and to represent his business in a friendly light, showing him as real, approachable and friendly.
He was blown away by the videos and said, “Absolutely!”.
Have Monthly One-Hour Video Marketing Strategy Meetings for absolute success
So the final step, I asked him if he’d be happy for me to proceed making the other videos to a total of 10, which had been agreed to in our video marketing contract. And he said yes. My final question was this, “Would you be happy to spend an hour with me once a month to do the same thing? And then I can go away and make another five to 10 videos?”. His answer? “When can we start? How many months do you recommend?”
So that was pretty good, and that’s how to take the pressure off your client who feels like they have to – one, come up with the ideas – and two – write or create something for which they cannot find the time.
Additional Video Marketing Strategies
I have some other video marketing client content ideas for you. The first one is ask your client if they’ve ever received a testimonial of any description. Whatever the answer, offer to make a series of video testimonials. You can even contact the client of their choice and set it all up and provide the end result. So if someone has verbally given them a testimonial, you can actually then contact your client’s client and get them a testimonial from them.
Now, if they’re not local, it could be a video testimonial that can be done by that person, and emailed to you, or you could connect with them over Skype really easily and record the Skype call. The next point is, ask your client if they’ve ever had any questions about anything to do with their business. They’re bound to say yes. So this becomes the basis for the questions you ask in the one hour session.
That’s really, really easy. The next item is ask the client if they’ve ever had an amazing success story or a great result from a client. Then get them to talk about that on video and if possible, ask to contact the other person who had the result and get a snippet of audio or video from them to add to the video too.
Which type of questions work best?
So this question today was, “”my client is hard to pin down about video content. Other people have asked me what types of questions work best. My simple answer is all questions work best. That’s right.
All questions.
Video Marketing Questions for a Coffee Shop / Cafe
Here are some examples for you. If you’re a coffee shop, questions can include how to make five to 10 of their coffees, take videos of the Barista or the business owner, answering the questions, where do they source their beans, et Cetera, what’s their favorite coffee, and why?
So you can see that all of these types of questions will be interesting on video when someone is searching for information about coffee or that location.
Video Marketing Questions for a Dog Groomer
What about a dog groomer? Questions for dog groomer could include the top 10 things to be aware of when grooming your pet, how to find the best dog groomer, what to look for in a dog groomer, how to tell if a dog groomer has bad reviews, etc. Starting to get the picture with this one? It’s all getting a little bit easier, I think.
Video Marketing Questions for a Jeweller / Jeweler
What about if you’re a jewelry maker? The questions could include – the top seven questions to ask before buying jewelry online. Five tips on cleaning jewelry so it looks new. Seven ways to store and display your jewelry at home.
Video Marketing Questions for a Plumber
What about if you’re a plumber? The questions could include the top seven reasons why drains and pipes block. Five tips on how to make sure your drains are always free of debris. 15 questions to ask before hiring a plumber. What’s the difference between a quota and a final invoice and why they may be different?
Video Marketing Questions for a Furniture Removalist
And what about if you’re a furniture removalist? Questions could include top 15 things homeowners should avoid when packing their apartment or house. Five tips on how to easily calculate the amount of shipping space will be required. The top 10 questions asked about furniture left in storage for five years or more.
Video Marketing Questions for a Website Designer
And what about if you’re a web designer? Questions can include the top 20 questions to ask before hiring a web designer, understanding websites, hosting domains and ecommerce. Twenty five ways to bring traffic to your website fast. So are you starting to see all of these questions can turn into excellent little short videos, so no matter what the business is, it’s based on questions, so it’s up to you to tap into those and use them.
People love short stories delivered by video
If every video becomes a mini story, the viewers will keep watching. Videos need only be 30 to 60 seconds long and once the intro and outro added, that will be about 60 to 90 seconds long, which is perfect when you have a series of question and answer videos, make sure they’re on youtube and other video distributors and create playlist of all types to showcase the videos in different categories.
Was this information on How To Create Video Content For Youtube valuable?
I hope this has been helpful. Please do let me know what you think. Oops, I almost forgot. I hope you liked these tips.
If you have any questions, let’s chat!
- by phone in Australia 0408-801-808 (from outside Australia, the country code is +61)
- post a Comment below
- send me an email
- chat with me on Facebook
- post a comment on YouTube
- whichever way works best for you :-)
Ciao ciao for now
Teena Hughes
