August 2016 / 2 posts found

8 ways to optimize your local business videos

by Teena Hughes
8 ways to optimize your local business videos -- here's how! Today's video shares 8 simple ways improve the performance of your video marketing. There are many more ways to do this, but these 8 might start you thinking about using one of more of these techniques today.  Simple steps like these can improve how well your videos perform -- on your website, Youtube Channel, social media accounts and even other video distribution portals. PS -- a few people have asked me whether I create these videos myself, and the answer is "Yes!". This video has been created by me [...]

Write a list of questions you’ve been asked over and over

by Teena Hughes
Write a list of questions as the backbone of your CONTENT STRATEGY OK, you're overwhelmed, you're hearing -- and reading -- so much about content, but you just don't know where to start. Has anyone said, "Write a list of questions!"? For all the techniques I use for client projects, and to teach clients, I say, "Start at the beginning -- write a list of questions you've been asked over and over -- THESE are the things folks are typing into search engines and Youtube, all over the internet." if you write a list of question you've been asked, you [...]